Growth strategy
We first diagnose where customers drop off, where they find value and what slows growth. Then we prioritise solutions that use resources more efficiently and plan measurable experiments.
Growth advisory & ventures
We build growth strategies and new ventures.
MiGa Company develops marketing and growth strategies for brands. We apply the same thinking to ventures rooted in unmet needs, our own and those we build with others.
Approach
Start with a real need.
MiGa starts with an observed need, studies customer behaviour, shapes a possible solution and tests it through small experiments. We use the same approach with companies and in the ventures we develop.
Advisory
Let's work on growth together.
Defining the growth problem can matter more than launching another campaign. MiGa looks at the customer journey and the value a product creates to decide where to focus next.
Lifecycle & CRM
We look at behaviour from first use through repeat use. We build segments, timely communication journeys and tests that help us learn what works.
New ventures & go-to-market
We clarify the need behind an idea and how to reach its first users. The work covers the value proposition, positioning and an initial growth plan.
Ventures and projects
Different fields.
The same curiosity.
Fashion, gifting, animal care, HR and brand culture. MiGa's projects span different fields; each begins with an observed need.
Estovia
MiGa project
A fashion inspiration app where people share outfits and tag the brands, stores and links for the pieces they wear. Discover new looks and save your favourites.
AstroBox
MiGa project
A personalised gifting experience inspired by a person's birth chart.
Co-Pawrents
MiGa project
A platform connecting a caregiver with time but limited means and a supporter with resources but limited time around one animal's care needs.
LumiHR
MiGa · Strategy and growth
A modular, AI-supported HR and culture platform for growing teams. MiGa leads LumiHR's strategy and growth journey.
MarkaPrizma
MiGa project
An editorial project exploring brands, marketing and culture through consumer behaviour.
Founder
Osman Tutkun
Osman has more than 13 years of experience in marketing, customer experience and growth. He has led teams and projects across digital products, including banking and fintech, with a focus on brand, growth and customer lifecycle. At MiGa Company, he brings that experience to strategic work with companies and the ventures he develops.
Contact
What could we build together?
Get in touch to discuss a growth challenge, explore an idea or learn more about MiGa's projects.
Send an email